"I did it myself."

That was a thing to brag about. Not so much now.

Delegation used to be only for those who can pay for it.

What stops us now is our willingness to do it. And to learn it.

Some people are really good at it.

Steve Jobs was. He never did the work himself. He created the conditions for others to do it.

Freelancers famously struggle with it.

We want to do everything with our own bare hands... even though only 5% of the work you do yourself matters. The other 95% is distraction.

A new mantra for freelancers - "I didn't do anything myself, almost."