Do the work.

No matter what the circumstances are, no matter what hell is breaking loose, there is never an excuse good enough to skip the work. The professional does not negotiate with fear. They sit down and they ship the work. The amateur does not understand this. They let the day to

Do it kindly.

Whatever you do, do it kindly. Whether it is praise or feedback. Whether it is advice or a suggestion. Everyone is going through their struggle, everyone is trying to do their best, including you. So, whatever you do, do it kindly. — If you liked reading this, consider subscribing. If you

Not shipping is selfish.

When we hide, when we play safe, when we don’t do our work, when we don’t share our work, we act selfish.  We let our fear overcome us and stop us from acting.  We steal from our audiences the experience, the magic, the certainty that comes from engaging

What did you ship today?

It’s a question worth asking yourself daily. It’s a question that keeps you on the hook. It’s a question that leads to forward motion. When we ship stuff, we make things better. — If you liked reading this, consider subscribing. If you are already a subscriber, do share

Routines and Rituals.

Routines and rituals help us in accessing our deep mind, our intelligent mind, the mind which is curious. In their absence, mostly, the shallow mind takes over, the mind that seeks instant gratification, the mind that runs away from work. As we set our routines and rituals, there would be

Making assertions

A creative is required to make assertions.  The nature of assertions is that they might not work.  Seeking certainty limits the creative and is analogous to driving with the brakes on.  — If you liked reading this, consider subscribing. If you are already a subscriber, do share with your friends.

Becoming aware of choice.

At times, we become so used to the status quo that we start believing we do not have a choice. We do things that don’t bring us happiness, we indulge in activities that make our lives worse. It is difficult but very useful to become aware of the choice

Listening to Resistance.

Resistance rarely says no. Mostly it says later. It rarely says that we are afraid. Mostly it says we are busy. The moment we start listening to Resistance, we start developing symptoms. Choose to act now, not later. — If you liked reading this, consider subscribing. If you are already a

No stimuli.

If you want to do deep work, you need to create a time-space with no stimuli. The shallow mind is too likely to succumb to anything that can distract it from the work. A lot of creative energy is drained in responding to stimuli and getting back to work. So,

Change comes through action.

Change cannot come through thought, through intention, through discussion. Action, forward motion is critical for change to happen. And each of the steps towards significant change is accompanied by fear in the form of doubt, perfectionism and procrastination. The key to bringing about change is to take action before the

What's it for?

It helps to identify what our project is for. What exactly will it do to serve our audience. When the “What’s it for?” is vague, the project is not as effective as it can be. — If you liked reading this, consider subscribing. If you are already a subscriber, do

Gratitude is a superpower.

Being thankful for the service that we receive. The teachers who teach us, who help us in levelling up. The nature that allows us to thrive. The people who push us forward. There is nothing more powerful in making life better than gratitude. — If you liked reading this, consider subscribing.

When negativity takes control.

When negativity takes control, we enter a dark phase. Our internal world becomes full of insecurity, doubt and fear. Creativity and initiative seem to be far away. The way out of negativity is to slow down. Take one positive action. Find your centre again. It takes effort to get out

Proving you are alive.

We are alive when we explore, when we move, when we do something crazy. We are alive, when we stop hiding, when we show up, when we raise our hand. We are alive when we meet new people, build relationships, break new barriers. We need to prove to ourselves that

Resistance Log

There would undoubtedly be times when we give into Resistance, when we indulge in activities that we do not want to indulge in. It’s a good idea to keep a log of these activities so that we can be in control of temptation. As Peter Drucker said, what gets

Write it down.

Whatever you have in your mind, it’s very important to write it down, to convert it into specific action steps and to move forward in taking them.  The mind by itself is not equipped to convert ideas into action steps. Writing helps us freeze our thoughts and to process

Resistance is insidious.

Resistance, the voice of procrastination and self-doubt is insidious. It will do everything in its power to distract us from our work. We can not beat Resistance by indulging with it. We can only beat it by ignoring what it says. — If you liked reading this, consider subscribing. If you

What we can't see.

As a marketer, we need to become aware of things we can’t see. What the person we seek to serve feels, what they believe, what they are not showing. It’s hard work but that’s the deal. That’s the way we can help them get what they

The good voice and the bad voice.

It’s our choice which one to listen to. It’s a choice that’s presented every day. The one we choose becomes more powerful. — If you liked reading this, consider subscribing. If you are already a subscriber, do share with your friends.

The next project.

What’s your next project? How ambitious is it? When do you plan to ship it? The next project can take us out of stagnation faster than anything else. — If you liked reading this, consider subscribing. If you are already a subscriber, do share with your friends.

Change is scary.

Change is never comfortable, that’s it’s basic nature. The status quo becomes comfortable, no matter how uncomfortable it is. But change is necessary to move forward, to make progress. Doing it with intent can help us become more comfortable with it. — If you liked reading this, consider subscribing.

The search for joy.

When we try to numb our sadness, we end up numbing everything. And in the process, we can numb joy too. The way forward is not through numbing pain, but by letting it go. And in the process, we may find joy again. — If you liked reading this, consider subscribing.

Resistance and drama.

The creative cannot allow drama in her life. She is too busy creating the drama in her novel. She takes all measures to avoid drama in real life. — If you liked reading this, consider subscribing. If you are already a subscriber, do share with your friends.

Finding your centre.

You need to find your centre and operate from there. Fear can cause you to lose your compass, to feel disoriented. The way out of fear is through action, is through growth. Fear is psychological, action is physical. — If you liked reading this, consider subscribing. If you are already a

Urgencies never end.

We tend to believe that we can get back to the important work once we have put out all the fires.  That never happens.  If we put all our energy in putting out fires, we will see that more fires keep popping up for us to put out. It makes