What do you buy?

You think you buy a soap, or a phone or a car. You think you buy the features or the benefits.

But all we are buying every time is a story.

Sometimes the story is boring, so we don't tell anyone, and it dies. And sometimes the story lives long because we keep telling it. And then there are the stories that we tell the others, and they tell even more people.

As we engage with the world, as we buy and sell, we can ask what we can do that leads to a story worth telling.