At the deadline.

Deadlines are helpful. But relying on them isn't.

If all you are doing every time is meeting the deadline, your work is not going to improve. And if it's not improving, it's simply getting worse.

You don't learn at the deadline. You just ship what you have. Yes, you may learn to get it done just before crossing the line, but that's just it.

There is a green zone much before the yellow and the red zone. That zone allows us to improvise, to explore, to ideate. We can take risks there.

The shift is a choice. It's not about the actual deadline. It's about how we see ourselves as. Once we shift that, everything else shifts.