Leave yourself wanting more.

In the hustle culture, the idea is to push yourself to exhaustion before you call it a day. “Give it everything you’ve got.” they say. This affects our enthusiasm towards our work. It also stops us from being consistent. And our brain also works at sub-par capacity when it

Rest and recovery for the brain.

When we work for the entire day, trying to get in ten, twelve or even more hours of work every day, we do not give our brain the time and space to recover. Our pre-frontal cortex is a very thin layer in our brain which allows us to perform all

What's your one priority project?

There are many things that we have to do during the day, the week the month. There might be many things that we want to do, also. But what is our one priority project? Not two, not three, but one. One goal that we want to achieve? One project that

Fear stops us from initiating.

When we initiate, we create possibility. Things might or might not work. There is tension. There is excitement. When we seek to be right all the time, initiating something becomes extremely difficult. Our critical, calculating mind takes over and stops us from growing. The mindset of possibility is a skill

New ideas.

New ideas break old notions. They elevate the consciousness. Listening to a new book can introduce us to a new idea or even many. There seems to be no better way to inculcate the growth mindset and learn “The Art of Possibility”. — If you liked reading this, consider subscribing. If

Simple is not necessarily easy.

We tend to confuse these two words and their antonyms. The antonym of simple is complicated and that of easy is difficult. There are tasks in all the four quadrants. The ones that matter are usually in the simple and difficult quadrant. To focus on these tasks and ignore the

Ignoring the voice inside your head.

The biggest challenge in being consistent is ignoring the suggestions made by the voice inside your head. That voice will keep suggesting alternate paths in order to hinder your progress. The voice becomes especially powerful when we are going through “the dip” of our creative project. It’s very difficult

Hope and regret.

The amateur lives either in the past or the future. They regret the past and hope for a better future. The professional works in the present. They know that neither regret nor hope is going to make their work better. They put all their attention in the work that needs

3 hours a day.

Put your ass where your heart is. Steven Pressfield. Steven Pressfield talks about putting your ass in the chair and working for 3 hours every day. Pick one thing, whether it is a book, or a project, or a hobby. Spend 3 hours every day working on it. Don’t

Marketing as a service.

As marketers, we exist to serve our smallest viable audience. We put in the hard work of choosing the audience, empathising with them, positioning our product to fulfil their needs and creating tension for them to raise their hands. But we can’t force them to raise their hands. Whether

The decision.

Significant change starts with the decision to change. These are the kind of decisions that are taken once and then not put into question. Without the decision taken with intent, it is very difficult to go through the dip. The last minute mind would always want to quit before we

The lull in the dip.

The most threatening part of the dip is the lull: the time period when nothing happens, nothing good, nothing bad. It’s the time when the writer keeps writing but the story moves nowhere. It’s when you keep trying to grow your business but everything remains stagnant. Come what

Physical and digital tools.

Many creatives are asked if they prefer digital tools for their work or physical tools. I think that it is not an “or” question, rather it is an “and question”. Both physical and digital tools have their pros and cons and the preference would depend on the situation. Digital tools

Climate change is a "we" problem.

Climate change is real and we are already seeing its impact on our environment. For a long time now, even if we were concerned about it, we did not know much about how we can impact it. Seth Godin has generously led the Carbon Almanac project to bring about change

When to quit? (Part 1)

Seth Godin talks about quitting in his book The Dip. He talks about three curves: the dip, the cul-de-sac, the cliff. Let’s talk about the dip today. Being a professional is about going through the dip. When you get started, there will be some results that can be seen

Which voice are you listening to?

The voice which is helping you achieve your goals and dreams or the voice which is telling you to stay safe?  The voice which believes in you, which propels you forward or the voice that doubts you and pulls you back?  The voice that speaks calmly and silently or the

The path of least resistance.

What specific actions can lead to the change that you seek? What would put you on the hook? What specific action will make it live? What is left when you remove all the frills and distractions? Find the shortest path to make your project live, the first version. You can

Writing is the way out.

When the fear and the shallow mind take over, we become overtly invested in thinking and talking. We shift from a creator’s mindset to a consumer’s mindset. The way out is to sit down and write. The more we write, the more we will be able to look

Self assigned deadlines.

As a creative, an important skill to master is how to set and meet self assigned deadlines. Without serious deadlines, projects can go on indefinitely without them actually being shipped. Many good ideas never see the day of the light because the creative was not serious about setting and meeting

The difficult task of ignoring sunk costs.

Seth Godin talks about how ignoring sunk costs is one of the most important components of decision making. Ignoring sunk costs mean that the decision we take is not influenced by what we have already invested in, or what we had decided in the past. Our decision is, instead, based

Big change.

Big change happens through small action steps. Action steps that make the change imminent. Once change becomes imminent, going back to status quo is not an option any more. The only way is forward motion. When we are seeking to make big change, we need to find the action steps

One hour, daily.

That’s a good starting point to becoming a professional creative. Whatever your art is, be it writing or gaming or music or teaching, can you spend one hour doing the work daily, preferably at a set time and place. If you can do that for 30 days, you create

Emotional labour.

This is the most difficult and the highest paid labour of all. Emotional labour is about fighting your self-doubt, raising your hand and taking initiative. It’s about seeing a problem and then leading a solution without asking for permission. The more emotional labour we do, the better our careers

Finishing mindset.

When we are in the finishing mindset, we stop procrastinating and focus on shipping. Nothing’s more important to us than getting the thing done. We become decisive and make choices. Activating the finishing mindset is like a switch. It takes intent to move from the perfectionist thinking mindset to

The fear of rejection.

The fear of rejection forces us to delay action, to not ship. The more we listen to this fear, the more we derail from our goals. The way to handle fear of rejection, is to focus on small action steps that take you forward. Once you have covered 80% of