Without a project.

Life without a project fades to grey.
~ Seth Godin, This is Strategy

Projects are messy, chaotic and unpredictable. They change the way things are. And, of course, as Seth says, they might not work.

But without a project, we get used to the mind numbing predictability of the status quo.

The way out is to commit to a project with a desired output and a start and ending date. The magic of being on the hook makes us feel alive.

What is your project? What change are you seeking to make? When does it ship?