Oceans and swimming pools.

Seth explains the smallest viable audience in This is Marketing: Coloring the ocean purple. There’s a dangerous prank that relies on thief-detector dye. This dye, sold as a powder, is quite bright and a tiny bit goes a long way. Once the powder touches the moisture on your

Be kind.

You don't know what the other person is going through. The other person doesn't know what you are going through. The least we can do is to be kind to each other and to ourselves.

"It's a memory."

If you stub your toe now, you know it’s happening in the present, and you won’t try to categorize the feeling as a memory—unless you are experiencing a fear around it that seems excessive. ~ Rosamund Stone Zander, Pathways to Possibility. But most other times, the feelings that

Attention and love.

There's hardly anything that won't get better when we give it attention and love. And when we do that, we get better too. The world can do with more attention and love.

Choosing your story.

What is the story you are telling yourself? What is the story you want to tell yourself? Can you design your story with intent? Can you repeat your story until it becomes your story?

Restart.

Restarting is re-"start"-ing. It is not a continuation. It's a fresh start. There is no shame in restarting. The challenge is in embracing that we are starting from zero again and comparing to where we were a few days, weeks or months ago isn&

What’s your phone for?

The smartphone is a stark example of how when we are not clear about "what’s it for?", we are no longer in control. Even though we think that we need the smartphone to talk to friends or listen to music or click photographs, etc, mostly, it has

When and where?

When we think of taking action, especially action that can potentially make our lives better, we skip the when and where. Rather, we say: I want to workout more. I want to write more. I want to take more action to increase my income. I want to make my dating

Intentionally imperfect.

How can we get the first imperfect action step done in our project? Not just imperfect, but intentionally imperfect. The only thing that matters at this stage is that the action step gets done. That once its done, there is no going back from there. Once we get there, once

Separating money from identity.

Resistance uses our self-doubt to make us seek validation from strangers when we are answering “what do we do?” This makes what we do precious, especially what we do to earn our living. Instead, if we can frame a simple answer, “I have an online business” or “I work

Does it matter?

That Netflix episode? That long drawn cricket match? That doom scrolling about US elections? That time spent perfecting your painting... or removing silences from your podcast episode? Who does it help? What change does it bring? What would you do with the time and energy if you had a choice?

One a day.

Can you play only one game a day? That way, you look forward to playing again tomorrow, and you don’t feel guilty. Plus, you build an identity of being patient enough to wait for tomorrow. What about the Netflix episode? Or that pizza slice? It's a skill

Framing Possibility.

Excerpt From The Art of Possibility by Rosamund Stone Zander & Ben Zander: The practice is to invent and sustain frameworks that bring forth possibility. It is about restructuring meanings, creating visions, and establishing environments where possibility is spoken—where the buoyant force of possibility overcomes the pull of the

Fix one thing at a time.

Most of our struggles in fixing things usually come from trying to fix too many things in one go. Yes, most of the time, we don't have the luxury to just focus on one thing and ignore everything else. But, what we can do is to figure out

Are you an impresario?

Whether you are a freelancer or a creative, we can either wait for things to happen or we can make them happen by being an impresario. Here are 2 brilliant videos from Seth Godin that change the whole game: On being an impresarioUpdated in 2021 to include this lost footage,

Action / motion.

Action brings about change. Motion gives the illusion of action. It's important to distinguish the two.

Minimum effective mindset.

What's the minimum that's needed to be done to bring about this specific change? What can still be reduced? What's still missing? If we start approaching our challenges from a strategic mindset, we can regain the agency to bring about the change that we

Trust Yourself.

More of the same.

Maintaining the status quo is a busy job. And it can drain us physically, mentally and emotionally. Changing the status quo on the other hand requires effective action and mostly emotional labour, more than physical or mental labour. It requires us to take our attention away from the things in

Tetris - 1

While playing Tetris, ,most of us keep building and wait for that one long piece so that 4 rows vanish in one go. It gives us a dopamine hit too. But a better strategy is to not wait for a particular piece, but to keep completing the lines as much

What's it for?

We can ask this question for everything in our life? The stuff in your room? That hour that you are spending? That thing you are buying? We can ask "What's it for?" and look for a single, non-complicated answer. The more specific we get with

Getting swayed by emotions.

Getting swayed by emotions is easy. It's what most of us tend to do when we face something uncomfortable, something that doesn't go the way we want it to. We let the emotions take us off track, to the point where we don't know

Being 24/7 open.

Being 24/7 open is, of course, possible now. But, is it needed? Especially, in our work? Are we being available 24/7 because we need to be or because we can be? Can the notifications wait? Can the Slack replies be sent later? Can your workday have a start

Getting enough reps.

The first rep of a new exercise is the most tricky. You are not sure about your form, which muscles to engage, whether you are doing right or wrong. But, as you keep getting more reps in, you start engaging the right muscles, finding the right form and keep getting

Changing the story.

We tell stories about ourselves. And we keep repeating those stories. "I am not a runner." "I am not good with money." "I always do this." If your story is that you are not a runner, you will never go for a run. And